Industry
More new radio stations! Halifax now has HAL-FM and Z1035, and CFDR (KIXX) will soon be moving from Country on AM to Rock on FM. Charlottetown has Ocean 100 and K-Rock. Kentville, New Glasgow and Sydney, Nova Scotia have been granted new FM’s.
What is the future of the media industry?
The media is one of the few growth industries. Most of the media has expanded in the last few years. Television has added countless specialty channels, radio is returning to being local and immediate and some are saying the biggest growth has been in the print media with a multitude of niche and community oriented publications. Even community cable channels have expanded with news, entertainment and sports programming. With the addition of satellite and internet based programming, the possibilities are endless.
What is the difference between today and yesterday’s media beginner?
The difference is diversity. Years ago a television crew consisted of a reporter, camera operator, lighting and sound person. Today one person does it all. They get the shots, do the interviews, even the "stand up", and come back to the studio, write and edit the story. That’s what most beginning media students have to do, and that is what AMI students do. In the print industry there used to be a person who was the reporter and another who took the pictures. Today one must be able to perform both. In radio there was a person who wrote the commercial, one who produced it and another who voiced it. In today’s multi-faceted industry the individual responsibility is all-encompassing. Newspapers are running audio and video on their on-line editions, and radio and television stations often have print versions of their stories on their websites. The more versatile an individual is, the more of an asset they are to a company. Many AMI students graduate with the ability to handle all aspects of media which makes them a great asset to their employers.
